If I’m covering an event, I want to create an image that immediately conveys the spirit and ethos of the experience.
With a background as an art director and designer working on global accounts and campaigns for years, I know how imagery is used to sell and promote. I know the image we are looking for. Everyone can take a few snaps on their phone to say this is what we’re doing or I was here. But I’m after creating imagery that is evocative of something a little more impressive. Freezing the moment and adding gravitas.